Behind The Logo

The Wearit. logo was created with intention. Inspired by the zebra, it reflects the idea that not all differences are immediately visible and that every stripe, seen or unseen, carries meaning.

In 1940, the zebra became a symbol for rare diseases from a quote by Dr. Theodore Woodward:

-When you hear hoofbeats, think horses, not zebras-

Thus, in medical school, doctors are often trained to only look for horses- or the more common diseases- in their diagnoses. But the truth is we all have these stripes, something that marks us differently from others, physically, mentally or emotionally. Our vision is to help everyone recognize that these stripes that make us different, that make us special, that challenge us, aren’t just obstacles to be overcome or camouflaged. They shape our lives and make us—all of us—who we are. With WearIt, we hope to help you embrace your stripes, and help others embrace theirs, too.